Efficiency Manitoba is Manitoba’s Crown corporation dedicated to energy efficiency. They offer financial support and expert advice to consumers and businesses in order to lower electricity and natural gas usage.
The challenge
With over 40 different programs aimed at helping Manitoba residents and businesses reduce their energy usage, Efficiency Manitoba had a big job of educating the public of the options available to them.
The solution
UpHouse approached us with a creative concept based on using a studio set with an on-camera host to communicate Efficiency Manitoba’s different programs.
We worked closely with UpHouse to bring their creative vision to life. With eight programs, multiple durations, aspect ratios and languages, we provided production management to break it all down into a manageable two-day shoot. On top of that our team handled production, animation and post production ensuring the creative vision was carried through all stages of the project.
The results
In the end a total of over 45 deliverables went out our doors and the campaign helped promote eight of Efficiency Manitoba’s most important programs.
