The Opticians Association of Canada represents Licensed Opticians across Canada, promoting and developing the profession while educating consumers on the importance of eye health.
The challenge
With both the OAC and provincial regulatory bodies playing important roles in opticians' careers, it became apparent that there was a need to clear any confusion about the roles of each organization.
The solution
To solve this challenge, OAC approached us in search of a video for their members. We worked closely with them to understand their challenges and proposed an animated video to explain the differences concisely and effectively. We provided a full-service production from scripting and art direction to illustration, animation and all stages in between.
The results
The finished product was well received by not only the Association but also the provincial regulators. The video served as a powerful and engaging tool for educating Opticians across the country.
