The Manitoba Advocate for Children and Youth exists to ensure children and youth in Manitoba have a voice. An independent office of the legislature, MACY supports and advises children on their rights and access to public services.
The challenge
While the work MACY does is crucial, it’s not always well understood. To combat this, MACY turned to us to identify a solution to communicate its purpose efficiently and effectively to both children and adults.
The solution
Having already worked with MACY on a number of projects, we had a good understanding of the objective and proposed creating two animated explainer videos, one focused on children and young people and another intended for adults. Like any good explainer video, the videos we created for MACY needed to succinctly explain what the organization does and why they do it.
As a full-service production, we completed every stage including creative development, scripting, illustrating, animating and more. When it came time to record the voice overs, we worked with MACY's Youth Ambassador Advisory Squad to have two youth members record the script in our studio.
The results
The videos have become an important tool used by MACY staff members to effectively communicate MACY’s mission. The YAAS team has found the videos especially effective during presentations with children and young people across the province.
