Richardson International is a global leader in agriculture and food processing, serving as Canada's largest agribusiness and a major global handler and merchandiser of Canadian grains and oilseeds.
The challenge
Richardson competes with other global agribusiness brands for the best and brightest employees. How can they ensure that they stand out and make it clear that they’re a top choice?
The solution
To drive this point home, Richardson launched their "Taking Root" campaign which focused on cultivating a meaningful future at their company. We collaborated with Richardson’s team to create a video that uses a mix of motion graphics and animation along with footage supplied by Richardson.
The results
The end result is a video that blended in seamlessly with their other campaign materials. The videos were shared on social media and used during recruitment sessions at post-secondary schools.
