Nail House is a nail salon that prides themselves on their high quality work and customer service.
The challenge
The nail salon business is highly competitive. But the owners of Nail House knew they had a winning formula. With multiple locations and a focus on providing high quality services in a friendly environment they needed to communicate to potential customers that they were the right choice for them while driving online bookings.
The solution
When creating this concept, we chose to highlight nails as an extension of someone’s personality and developed three unique looks inspired by Nail House’s different clientele. To ensure these videos stood out on all platforms, we put a strong emphasis on wardrobe and styling, along with music to drive the edit. We knew the song choice was critical and the edit had to reflect the upbeat and fun nature of it all.
The results
When the videos launched they seamlessly aligned with Nail House’s new brand and cut through the competition’s content, driving traffic to online bookings.
