Moving Food Forward

After years of research and development, Ukkö Robotics has released its fully automated smart pasture barn. The barn makes pasture-based farming and all of its benefits more accessible and profitable for growers around the world. It was time to start building the brand’s audience.

We worked closely with Ukkö to understand their business and industry. What we discovered was their brand lives at the convergence of technology and automation and the multigenerational values that run deep among family farms. 

Our solution was to bring these two themes together to tell the Ukkö Robotics story. We began with the purpose driving Ukkö and its founders, which is to make pasture-based farming easier so that all of its benefits can be achieved. From raising better food to proper land management to ensuring small farmers can compete and grow profitable businesses, these are core to why Ukkö does what it does.

But it doesn’t stop there – Ukkö’s products are incredibly well designed, ruggedly built and easy to use. So we’ve developed a video strategy based on an ongoing series of videos focused on highlighting the benefits of their products and tying them to the values most important to their customers. Over time these videos will help Ukkö build a loyal audience and customer base.

The videos are launching over the winter of 2025 and will help drive growth leading into the 2025 production season. Check back for additional updates as we track the impact of this campaign.